Does POPIA protect companies as well as people?

Yes. Unusually, POPIA protects the personal information of both natural persons and juristic persons such as companies, which is broader than most data protection laws.

Is opt-in required for marketing in South Africa?

Yes. Direct marketing by electronic means under POPIA generally requires the prior opt-in consent of the data subject, with limited exceptions for existing customers.

Afrika Sub-Sahara

Persetujuan cookie di South Africa

Persetujuan dan hukum privasi di South Africa

South Africa's POPIA became fully enforceable in July 2021 and is overseen by the Information Regulator. It is built around eight conditions for lawful processing and applies to both natural and, unusually, juristic persons, meaning companies as data subjects, which is broader than most regimes. Consent is one lawful basis among several, and direct marketing by electronic means generally requires opt-in consent. Penalties include administrative fines up to 10 million rand and possible imprisonment. Organisations must appoint an information officer and may need to register them. Notices are commonly in English. Cookies that identify users are personal information subject to POPIA.

Otoritas

Information Regulator

Status

Protection of Personal Information Act fully enforceable since July 2021

Undang-undang utama

POPIA

Bahasa

English

Siapa yang wajib mematuhi

Any party (responsible party) processing personal information in South Africa.

Sanksi

Administrative fines up to 10 million rand, plus possible imprisonment

Kewajiban utama

Process only with a lawful basis
Obtain consent where required
Limit processing to the purpose
Honor data subject participation rights
Notify the regulator of breaches

Panduan lokal

Apply the eight POPIA conditions for lawful processing
Obtain opt-in consent for electronic direct marketing
Appoint and register an information officer
Remember POPIA covers companies as data subjects too

Bagaimana ConsentX membantu

Lawful-basis consent capture
Purpose-limited categories
Data subject request intake
Evidence and reporting

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