Cookie Consent & Ad-Tech Compliance for Media & Publishers

Yes, with Google Consent Mode v2 + TCF scaffolding for ad partners. With ConsentX, consent signals are passed to your ad stack automatically so tags update in real time according to each visitor’s consent.

Yes. ConsentX works directly with Google’s Consent Mode v2, which automatically updates Google Ads, GA4, and Floodlight tags depending on each user’s consent signals – no need for manual tag edits or lost conversion events.

Yes. ConsentX supports the IAB Transparency and Consent Framework (TCF), passing consent signals to ad exchanges, SSPs and other IAB-certified vendors so you can maintain a fully functioning ad tech stack - not just Google.

Not if it’s configured correctly. By passing your consent signals to Google’s Consent Mode and TCF, rather than rejecting every ad tag, you reduce the risk of loss of fill rate or CPMs.

Yes. With built-in support for CCPA/CPRA requirements like the “Do Not Sell or Share My Personal Information” link and opt-out, and recognition of the Global Privacy Control (GPC) signal for Californian visitors.