Do US privacy laws require opt-in or opt-out?

Most US state laws follow an opt-out model. Businesses must offer a way to opt out of the sale or sharing of personal information and honour Global Privacy Control signals, while sensitive data and minors may require stricter handling.

Are cookie banners required in the United States?

There is no general cookie consent requirement, but using trackers can trigger sale or sharing rules under state laws, which require a clear opt-out mechanism such as a Do Not Sell or Share link.

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Consentimiento de cookies en United States

Q: Is there a federal privacy law in the United States?

No. The United States has no comprehensive federal privacy law. It has a growing patchwork of state laws led by California's CCPA, plus FTC enforcement against unfair or deceptive practices.

Consentimiento y protección de datos en United States

The United States has no single federal privacy law. Instead it has a state-by-state patchwork led by California's CCPA as amended by the CPRA, joined by Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Florida, and others. Most of these laws follow an opt-out model rather than the EU opt-in approach, so businesses must offer a Do Not Sell or Share My Personal Information link and honour Global Privacy Control signals. Sensitive data and minors often require stricter handling or opt-in. The FTC enforces against unfair and deceptive practices nationally, while state attorneys general enforce their own laws. There is no general cookie consent requirement, but tracking can trigger sale or sharing rules.

Autoridad

Federal Trade Commission (FTC) and state attorneys general

Estado

No federal privacy law, a growing patchwork of state laws led by California's CCPA

Ley principal

CCPA / CPRA

Idiomas

English

Quiénes deben cumplirla

For-profit businesses that meet revenue or data-volume thresholds and handle California residents' data.

Sanciones

Varies by state, for example up to 7,500 US dollars per intentional CCPA violation

Obligaciones clave

Honor Do Not Sell or Share requests
Recognize Global Privacy Control signals
Provide a clear opt-out mechanism
Handle consumer rights requests
Limit use of sensitive personal information

Orientación local

Treat the US as a state-by-state patchwork rather than one regime
Offer a Do Not Sell or Share My Personal Information link
Honour Global Privacy Control browser signals
Apply stricter handling for sensitive data and minors

Cómo ayuda ConsentX

Native Global Privacy Control support
Do Not Sell or Share controls
Opt-out preference signals
45-day DSAR SLA workflow

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United States

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Te pedimos tu consentimiento antes de cualquier cookie no esencial, con las reglas que aplican en tu región.

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Consentimiento registrado

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Prepara United States con ConsentX

Banners por región, bloqueo previo de scripts, DSAR y pruebas inalterables.

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Cómo cumplir con United States usando ConsentX

1
Escanea tu sitio web
Ejecuta un escaneo gratuito para encontrar cada cookie y rastreador de tu sitio, y saber exactamente qué requiere consentimiento según United States.
2
Muestra un banner adaptado a la región
Agrega el banner de ConsentX. Detecta la región de cada visitante y muestra automáticamente la experiencia de consentimiento que exige United States.
3
Bloquea los rastreadores hasta el consentimiento
Mantén bloqueadas las cookies y los rastreadores no esenciales hasta que la persona acepte, para que nada se active antes del consentimiento.
4
Guarda pruebas inalterables
Cada elección se guarda como un comprobante de consentimiento inalterable que puedes presentar en una auditoría de United States.
5
Atiende las solicitudes a tiempo
Usa el flujo DSAR integrado con temporizadores de SLA para responder las solicitudes de acceso, eliminación y exclusión dentro del plazo legal.