Colorado Privacy Act Compliance with ConsentX

Transparent Consent Management

Create clear privacy experiences that explain how personal data may be collected and used.

ConsentX allows organizations to configure purpose-based consent experiences, present meaningful choices and maintain records of consumer decisions.

Sensitive Data Consent

The CPA requires consent before processing sensitive data.

ConsentX can help organizations create dedicated consent experiences for sensitive-data processing and maintain evidence of the consumer's consent.

Sensitive data can include categories such as certain racial or ethnic information, religious beliefs, health information, sexual orientation, citizenship or immigration status, genetic or biometric data and certain children's data.

Purpose-Based Privacy Choices

Configure privacy preferences around specific processing activities, including:

• Analytics
• Advertising
• Targeted advertising
• Personalization
• Marketing
• Profiling
• Social media
• Functional technologies
• Third-party services

Give Colorado consumers greater visibility into how their personal data is processed.

Universal Opt-Out & GPC

Colorado requires covered organizations to honor applicable Universal Opt-Out Mechanisms for certain opt-out rights.

Global Privacy Control (GPC) is currently the UOOM recognized by the Colorado Department of Law. Covered businesses must allow consumers to use GPC to opt out of the sale of personal data or its use for targeted advertising.

ConsentX helps organizations recognize and operationalize applicable universal privacy preferences across their digital properties.

Opt-Out Management

Provide consumers with accessible controls to opt out of:

• Sale of personal data
• Targeted advertising
• Certain profiling activities

Maintain preference records and apply opt-out decisions across configured technologies and processing activities.

Tracker & Technology Discovery

Use xScan-AI to discover cookies, trackers, scripts and third-party technologies operating across your website.

Identify technologies associated with analytics, advertising, personalization and other processing activities so that appropriate privacy controls can be configured.

Prior-Script Blocking

Prevent configured non-essential cookies, trackers and scripts from firing before the applicable consent or privacy preference has been established.

Connect consumer choices with actual website behavior.

Consent Records & Audit Evidence

Maintain an evidence trail of privacy choices and consent activity, including:

• Consumer preference
• Processing purpose
• Timestamp
• Consent or opt-out status
• Consent configuration
• Privacy notice version
• Preference changes

Create an audit-ready record of how consumer privacy preferences were presented and managed.

Consumer Rights Management

The CPA provides Colorado consumers with rights including access, correction, deletion and data portability, as well as certain opt-out rights.

ConsentX can help privacy teams organize and track consumer requests through structured workflows.

• Receive requests
• Assign responsibility
• Track request status
• Manage communications
• Track appeals
• Maintain supporting records
• Create an evidence trail

Data Protection Assessment Support

The CPA requires data protection assessments for certain processing activities that present a heightened risk of harm, including activities involving targeted advertising, profiling, sale of personal data and sensitive data.

ConsentX can provide visibility into website technologies, trackers and processing activities to help teams identify areas that may require further privacy assessment.

Geo-Aware Compliance

Apply Colorado-specific privacy rules while managing multiple U.S. state privacy laws and global regulations from a single platform.

ConsentX's Region Rule Engine helps organizations configure privacy experiences based on visitor location and applicable requirements.