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Not necessarily. With Google Consent mode v2, your ads platform will be able to model conversions for users that declined cookies, so that you continue to see a useful measurement of performance. A good cookie consent banner will also load quickly and not interfere with the page, which means it will not kill your conversion rate.

Maybe. If you're using any form of analytics, pixels or other tracking cookies on your Shopify or WooCommerce store, then yes, a cookie consent banner is necessary. You must obtain consent from your customers to utilise tracking cookies as a merchant, according to the GDPR, the CCPA and other similar privacy laws. We have a built in integration for Shopify and WooCommerce, so that you can setup a compliant cookie consent banner for your website quickly and easily.

Possibly. The GDPR applies to websites which are accessible by EU residents (not just customers), so if your website has the ability to be viewed and used in the EU, it's best to err on the side of caution and make sure you are compliant. This includes if you're using Google Analytics or other tracking cookies, pixels or analytics on your website. If there is a possibility that your website could be accessed by EU residents, it's best to assume that it does apply.

A cookie banner determines when conversion tracking scripts (Google Ads, etc) will load. Using Google Consent Mode v2, we can utilise 'modeled conversions' so that Google Ads can continue to track a conversion for users that have refused cookies. This means that your Google Ads will continue to show you an accurate insight into your campaigns, rather than a skewed insight due to users declining cookies.

You risk monetary fines (up to 4% of your global revenue), complaints from customers, loss of credibility and being blocked from advertising platforms such as Google Ads or payment processors such as Stripe. Many companies are beginning to request cookie consent banners as a requirement for doing busine.