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🇩🇰 European Union

Cookie consent in Danmark

Consent and privacy law in Danmark

In short
Denmark enforces the GDPR through Datatilsynet, while cookie rules historically sat with the Danish Business Authority under the Cookie Order. Danish guidance requires prior opt-in for non-essential cookies, a genuine choice to reject, and a ban on pre-ticked boxes. Datatilsynet has issued sharp guidance on consent platforms and has criticised banners where rejecting is buried. Denmark also issued early guidance on Google Analytics, concluding that the tool could not be used lawfully without strong supplementary measures because of transfers to the United States. Notices should be in Danish and consent records retained.
Authority
Datatilsynet
Status

GDPR applies since 25 May 2018, with the Danish Data Protection Act

Primary law
GDPR
Languages

da

Who must comply

Any organization that offers goods or services to people in the EU or monitors their behavior, wherever the organization is based.

Penalties

Up to 20 million euros or 4 percent of global annual turnover, whichever is higher

Key obligations

  • Obtain prior, opt-in consent before non-essential cookies
  • Make refusing as easy as accepting
  • Keep records that prove consent
  • Honor withdrawal at any time
  • Respect data subject rights (access, erasure, portability)

Local guidance

  • Reassess Google Analytics and other tools that transfer data abroad
  • Obtain prior opt-in consent for non-essential cookies
  • Make rejecting genuinely easy and avoid burying it
  • Provide notices in Danish

How ConsentX helps

  • Prior-script blocking for true opt-in
  • Equal-weight Allow and Reject controls
  • Tamper-evident consent receipts and evidence
  • One-click withdrawal trigger
  • Built-in DSAR workflow with 30-day SLA
Get started free
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🇩🇰 Denmark

We value your privacy

We ask for your consent before any non-essential cookie, with the rules that apply in your region.

Allow allReject non-essentialManage preferences

This page is a plain-English summary for general information and is not legal advice. Confirm your obligations with qualified local counsel.

How to comply with Denmark using ConsentX

  1. 1

    Scan your website

    Run a free scan to find every cookie and tracker on your site, so you know exactly what needs consent under Denmark.

  2. 2

    Show a geo-aware consent banner

    Add the ConsentX banner. It detects each visitor region and shows the consent experience that Denmark requires, automatically.

  3. 3

    Block trackers until consent

    Keep non-essential cookies and trackers blocked until the visitor agrees, so nothing fires before consent.

  4. 4

    Record tamper-evident proof

    Every choice is stored as a tamper-evident consent receipt you can produce in a Denmark audit.

  5. 5

    Handle data requests on time

    Use the built-in DSAR workflow with SLA timers to answer access, deletion and opt-out requests within the legal deadline.

Frequently asked questions

Does Denmark restrict Google Analytics?+

Datatilsynet concluded that Google Analytics could not be used lawfully in its standard form because of data transfers to the United States, unless strong supplementary measures are added.

What does Danish cookie law require?+

Danish rules require prior opt-in for non-essential cookies, a real option to reject, and no pre-ticked boxes. Notices should be in Danish.