ConsentXDPDPA is being phased in. Scan your site to see where you stand. Scan now
ConsentXConnect your consent management platform with Google Consent Mode v2 to manage consent signals across GA4, Google Ads, and Google Tag Manager.
No credit card required · Quick implementation
Google Consent Mode v2 is a privacy-focused framework that communicates a user's consent choices to Google tags and adjusts how Google Analytics, Google Ads, and other supported Google services process data.
Collect consent through your ConsentX banner, communicate the visitor's consent state to Google, and allow supported Google tags to adapt their behavior based on that choice.
Google Consent Mode v2 is Google's framework for adjusting the behavior of Google tags based on a visitor's consent choices.
It allows websites to communicate consent signals for advertising and analytics to Google. Supported Google tags can then adjust how they collect and use data depending on whether consent has been granted or denied.
ConsentX acts as the consent management platform that captures the visitor's choices and helps communicate the appropriate consent state to supported Google technologies.
Your cookie consent banner and your analytics or advertising tags need to work together.
Without that connection, a visitor may make a privacy choice that isn't properly reflected in the behavior of your Google tags.
ConsentX connects the two.
The visitor selects their privacy preferences through the ConsentX banner.
ConsentX maps the relevant choices to Google Consent Mode signals.
Supported Google tags adjust their behavior based on the consent state.
Where permitted, Google can use consented measurement data. Depending on the implementation and consent state, Google may also use cookieless measurement and modeling features.
Consent Mode v2 adds two advertising-related consent signals to the original consent types. Each signal is a simple granted or denied state that tells supported Google tags what the visitor allowed.
ConsentX maps your cookie categories to these four parameters, so a visitor's choice in the banner becomes the consent state Google tags read. Consent Mode adjusts how Google tags behave, while prior script blocking keeps non-essential third-party scripts from running at all before consent.
ad_storagecontrols advertising-related cookie storage
analytics_storagecontrols analytics-related cookie storage
ad_user_datacontrols sending user data to Google for advertising purposes
ad_personalizationcontrols personalized advertising
ConsentX displays a customizable consent banner and allows visitors to make granular privacy choices.
Before any Google tag runs, ConsentX declares the default consent state for each parameter, and maps your cookie and privacy categories to the matching Consent Mode signals.
When the visitor makes a choice, their consent state is communicated to supported Google tags, and ConsentX records the decision for your privacy management and audit workflows.
Google tags adjust their behavior based on the consent signals received, so measurement reflects what each visitor actually allowed.
ConsentX maps your analytics cookie category to analytics_storage, so GA4 receives the visitor's analytics consent state as part of the same consent decision captured by the banner.
When analytics consent is granted, GA4 tags behave normally. When it is denied, supported Google tags adjust their behavior instead of being treated the same for every visitor. Depending on the Consent Mode implementation you choose and Google's own requirements, Google can also use cookieless signals and modeling to help address gaps left by declined consent.
ConsentX works with Google Tag Manager, gtag and direct tag implementations. In GTM, the consent state ConsentX sets is read by the built-in consent checks on your tags, so a tag only fires in the way the visitor's consent allows.
Because the consent state is managed centrally in ConsentX, you configure categories and regional rules once rather than maintaining separate consent logic on individual tags.
Connect ConsentX with Google's consent framework and communicate relevant consent states to supported Google tags.
Manage consent banner configuration, regional rules, cookie categories, and Google consent settings from one platform.
Connect consent preferences with Google Analytics so supported tags can adjust their behavior based on the visitor's analytics consent.
Communicate relevant advertising consent signals to supported Google Ads technologies.
Supported Google tags can modify their behavior based on the visitor's consent state rather than treating every visitor the same way.
Configure consent experiences based on jurisdiction and apply appropriate consent settings to visitors in different regions.
Google provides Basic and Advanced Consent Mode implementations. Basic mode prevents Google tags from loading until the visitor interacts with the consent banner, while Advanced mode can load tags with default consent states and adjust their behavior based on subsequent choices.
Maintain a record of the consent decision captured by ConsentX, including relevant policy and preference information.
Manage the consent states associated with:
ad_storage · analytics_storage · ad_user_data · ad_personalization
These signals help distinguish advertising storage, analytics storage, advertising-related user data, and personalized advertising preferences.
Connect the visitor's consent decision with supported Google technologies so their preferences can influence tag behavior.
Centralize consent configuration instead of managing separate consent logic across multiple Google tags and websites.
Depending on the Consent Mode implementation and applicable consent state, Google can use consent-aware measurement and modeling capabilities to help address gaps caused by users declining consent.
Consent Mode provides signals that help Google determine whether advertising-related data and personalization are permitted.
Give visitors one clear privacy experience while connecting their choices with Google Analytics and advertising technologies.
Manage consent and Google integrations across multiple websites, brands, and regional configurations.
Maintain consent records and configuration information alongside your broader consent management workflow.
Connect advertising consent with Google Ads while maintaining a privacy-conscious measurement strategy.
Use it to:
Connect analytics consent with Google Analytics and understand how consent affects measurement.
Use it to:
Maintain control over how consent is collected and communicated to Google technologies.
Use it to:
Reduce the need to build separate consent logic into every Google tag.
Use it to:
Google notes that supported Google tags have built-in consent checks, while other tags can be configured with consent checks in Google Tag Manager.
Different regions can have different consent requirements.
ConsentX allows teams to configure regional consent experiences and connect those choices with Google Consent Mode.
Google's own documentation highlights geographic configuration as one of the capabilities available with Advanced Consent Mode.
Create region-aware configurations for visitors across:
Give visitors meaningful control over their privacy while helping your marketing and analytics teams work with consent-aware Google technologies.
ConsentX provides technology for consent management and enforcement. Your organization's legal obligations depend on applicable laws, jurisdictions, and processing activities.