DPDPA is now in force in India. Run a free privacy scan on your site. Scan now

GA4 / GTM

Google Consent Mode v2

Keep measurement working while you honor every choice.

In short
ConsentX has native Google Consent Mode v2 support with Google Tag Manager signal forwarding. Consent states (analytics_storage, ad_storage, ad_user_data, ad_personalization) update the moment a visitor decides, so GA4 and Google Ads keep modeling conversions within the rules.
4
consent signals
GTM
forwarding
v2
GCM native

The problem

Turn on a strict banner and your analytics and ad numbers fall off a cliff. Marketing pushes back, and compliance loses the argument.

With ConsentX

Consent Mode v2 keeps Google modeling conversions for users who decline, so you stay compliant and keep useful measurement. Compliance and marketing both win.

How it works

01

Enable Consent Mode

Turn on GCMv2 in the dashboard. Defaults start denied.

02

Forward signals

ConsentX pushes consent updates to gtag and GTM as the visitor chooses.

03

Measure compliantly

Google modeling fills gaps without setting cookies before consent.

What you get

  • Native GCMv2 default and update signals
  • Google Tag Manager forwarding
  • Works alongside prior-script blocking
  • Keeps GA4 and Ads measurement intact

Where teams use it

  • An ecommerce store protecting ad ROAS under consent
  • A marketing team that needs GA4 to keep modeling
  • A GTM-heavy site wiring consent across many tags

Helps you meet

Try Google Consent Mode v2 free

Install in minutes. Free plan, no credit card.

Frequently asked questions

Does this replace GTM?+

No, it works with GTM. ConsentX forwards consent signals so your existing tags respond correctly.

Will I lose analytics data?+

Consent Mode lets Google model conversions for users who decline, so you keep useful measurement without pre-consent cookies.

Is Consent Mode v2 required?+

Google requires Consent Mode v2 signals for EEA and UK traffic to keep using audiences and remarketing.