For marketing & growth teams
Protect ad performance and unlock first-party data, compliantly.
The challenges
Losing measurable conversions and audiences when users do not opt in
Clunky banners that hurt opt-in rates and UX
Keeping Google Ads and GA4 working under Consent Mode v2
Building durable first-party data as third-party cookies fade
How ConsentX helps
Higher opt-in rates
A trustworthy, low-friction banner that you can A/B and theme lifts consent, so more of your audience is measurable and addressable.
Measurement that survives
Native Google Consent Mode v2 keeps GA4 and Ads modelling intact while honouring choices, so reporting and bidding hold up.
Usable first-party data
Purpose-based consent makes your first-party data permissioned and AI-ready for personalisation and activation.
Frequently asked questions
Does a consent banner hurt my conversions?+
A clunky banner can. ConsentX uses a clear, fast, well-designed banner with real prior blocking, which typically lifts opt-in versus non-compliant or heavy banners. Try the Consent ROI calculator to size the upside.
Will Google Ads and GA4 still work?+
Yes. ConsentX is built for Google Consent Mode v2, so signals are passed correctly and Google uses privacy-safe modelling when consent is denied, keeping measurement and bidding functional.