Consent ROI calculator
See the revenue upside of better consent, not just the fine you avoid.
From a 20-point lift in consent rate on 20,000 USD monthly spend.
Indicative estimate for awareness only. Actual impact depends on your funnel, channels and Consent Mode setup. Not a guarantee.
Turn consent into a growth lever
ConsentX lifts opt-in with a clear, fast banner, real prior blocking and Google Consent Mode v2, so more of your data is usable. Start free.
Frequently asked questions
How is the value estimated?+
We take the share of your marketing spend that becomes more measurable and optimizable as your consent rate rises. If consent goes up by, say, 20 points, roughly that much more of your audience is addressable and permissioned, so that share of spend can be optimized. It is an indicative estimate, not a guarantee.
Why does consent rate affect ad performance?+
When users opt in, their behaviour can be measured and passed to ad platforms through Google Consent Mode v2 and similar signals, which improves attribution, audience building and bidding. When they do not, platforms fall back to modelling, which is less precise. A higher opt-in rate means more usable first-party data.
How does ConsentX raise consent rates?+
ConsentX uses a clear, fast, well-designed banner, real prior-script blocking so trackers stay inert until consent, and Google Consent Mode v2 integration. A trustworthy, low-friction experience typically lifts opt-in rates compared with clunky or non-compliant banners.
Is this the same as the fine calculator?+
No. The fine calculator shows the downside you avoid (penalty exposure). This shows the upside you unlock (marketing value from more consented, usable data). Together they frame both sides of the consent business case.