Consent ROI calculator

We take the share of your marketing spend that becomes more measurable and optimizable as your consent rate rises. If consent goes up by, say, 20 points, roughly that much more of your audience is addressable and permissioned, so that share of spend can be optimized. It is an indicative estimate, not a guarantee.

When users opt in, their behaviour can be measured and passed to ad platforms through Google Consent Mode v2 and similar signals, which improves attribution, audience building and bidding. When they do not, platforms fall back to modelling, which is less precise. A higher opt-in rate means more usable first-party data.

ConsentX uses a clear, fast, well-designed banner, real prior-script blocking so trackers stay inert until consent, and Google Consent Mode v2 integration. A trustworthy, low-friction experience typically lifts opt-in rates compared with clunky or non-compliant banners.

No. The fine calculator shows the downside you avoid (penalty exposure). This shows the upside you unlock (marketing value from more consented, usable data). Together they frame both sides of the consent business case.