UCPA compliance with ConsentX
Utah Consumer Privacy Act
Utah, USA
In force since 2023
United States
Who it applies to
Businesses with $25M+ revenue that process data of 100,000+ Utah consumers or derive over half of revenue from selling data of 25,000+.
Penalties
Up to $7,500 per violation, enforced by the Utah AG.
Key obligations
- Offer opt-out of targeted ads and sale
- Provide notice before processing sensitive data
- Clear privacy notice
- Honor consumer rights requests
How ConsentX helps
Targeted-ads and sale opt-out
Sensitive-data notice
Consumer rights intake
Get UCPA ready with ConsentX
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This page is a plain-English summary for general information and is not legal advice. Confirm your obligations with qualified counsel.
Frequently asked questions
What is UCPA?+
Utah's privacy law is more business-friendly but still gives consumers the right to opt out of targeted advertising and the sale of personal data, with notice for sensitive data.
Does Utah require opt-in for sensitive data?+
Utah requires clear notice and an opportunity to opt out for sensitive data, a lighter standard than Colorado or Virginia.