🇺🇸 Utah, USA
UCPA compliance with ConsentX
Utah Consumer Privacy Act
In short
Utah's privacy law is more business-friendly but still gives consumers the right to opt out of targeted advertising and the sale of personal data, with notice for sensitive data.
Region
Utah, USA
Status
In force since 2023
Group
United States
Who it applies to
Businesses with $25M+ revenue that process data of 100,000+ Utah consumers or derive over half of revenue from selling data of 25,000+.
Penalties
Up to $7,500 per violation, enforced by the Utah AG.
Key obligations
- Offer opt-out of targeted ads and sale
- Provide notice before processing sensitive data
- Clear privacy notice
- Honor consumer rights requests
How ConsentX helps
Targeted-ads and sale opt-out
Sensitive-data notice
Consumer rights intake
Get UCPA ready with ConsentX
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This page is a plain-English summary for general information and is not legal advice. Confirm your obligations with qualified counsel.
Frequently asked questions
Does Utah require opt-in for sensitive data?+
Utah requires clear notice and an opportunity to opt out for sensitive data, a lighter standard than Colorado or Virginia.