Is Brazil's LGPD like the GDPR?

Yes. The LGPD is closely modelled on the GDPR, with similar principles, data subject rights, and ten legal bases for processing including consent and legitimate interest. It is enforced by the ANPD.

What are the maximum LGPD fines?

Fines under the LGPD reach up to 2 percent of a company's revenue in Brazil, capped at 50 million reais per violation.

Latin America & Caribbean

Cookie consent in Brasil

Consent and privacy law in Brasil

Brazil's LGPD is closely modelled on the GDPR and is enforced by the ANPD. It recognises ten legal bases for processing, of which consent is only one, so businesses can rely on legitimate interest or legal obligation in many cases. Fines are capped at 2 percent of Brazilian revenue, up to 50 million reais per violation, which is lower in absolute terms than EU fines. The ANPD has published guidance on cookies that treats them like other personal data processing, meaning a legal basis is required and consent is expected for non-essential tracking. Privacy notices in Brazilian Portuguese are expected, and data subject rights mirror the GDPR.

Authority

Autoridade Nacional de Proteção de Dados (ANPD)

Status

LGPD in force since September 2020, with sanctions applied since August 2021

Primary law

LGPD

Languages

Português (Brasil)

Who must comply

Any organization processing personal data of individuals in Brazil, regardless of where it is based.

Penalties

Up to 2 percent of Brazil revenue, capped at 50 million reais per violation

Key obligations

Lawful basis for processing
Freely given, informed consent
Records of processing
Honor data subject rights
Report incidents to the ANPD

Local guidance

Choose the right legal basis among the ten the LGPD provides
Obtain consent for non-essential cookies under ANPD guidance
Provide notices in Brazilian Portuguese
Honour data subject rights modelled on the GDPR

How ConsentX helps

Consent-first banner with clear basis
Evidence and receipts
DSAR handling
Region rules for Brazil

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Brasil

We value your privacy

We ask for your consent before any non-essential cookie, with the rules that apply in your region.

Allow allReject non-essentialManage preferences

Consent recorded

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This page is a plain-English summary for general information and is not legal advice. Confirm your obligations with qualified local counsel.

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How to comply with Brasil using ConsentX

1
Scan your website
Run a free scan to find every cookie and tracker on your site, so you know exactly what needs consent under Brasil.
2
Show a geo-aware consent banner
Add the ConsentX banner. It detects each visitor region and shows the consent experience that Brasil requires, automatically.
3
Block trackers until consent
Keep non-essential cookies and trackers blocked until the visitor agrees, so nothing fires before consent.
4
Record tamper-evident proof
Every choice is stored as a tamper-evident consent receipt you can produce in a Brasil audit.
5
Handle data requests on time
Use the built-in DSAR workflow with SLA timers to answer access, deletion and opt-out requests within the legal deadline.