Google · Consent Mode v2

Google Consent Mode v2, made simple

ConsentX sets the four consent signals Google expects, blocks trackers until consent, and keeps Google Ads and GA4 working the way Consent Mode v2 asks. Live in about five minutes.

Free forever for one site. No credit card.

yoursite.com
EEA visitor · Consent Mode v2 applied

We value your privacy

We ask before we use non-essential cookies. Your choice sets Google's consent signals, so ad and analytics tags only run when you allow them.

Allow allReject non-essentialManage preferences
Consent Mode v2 is required for the EEA

Without consent signals, Google features stop working

For visitors in the EEA, Google needs consent signals for Google Ads and GA4. Miss them and remarketing, audiences and conversion measurement degrade. Wiring the four signals by hand is easy to get wrong.

4 signals

ad_storage, analytics_storage, ad_user_data and ad_personalization must be set.

EEA visitors

Google Ads and GA4 features rely on consent signals being passed.

Default denied

tags should stay off until the visitor makes a choice.

Consent Mode v2, set up the right way

The signals, the blocking and the geo logic Consent Mode v2 needs, handled for you.

Native Consent Mode v2 signals

ConsentX sets the four consent state signals Google expects, ad_storage, analytics_storage, ad_user_data and ad_personalization, based on the visitor's choice. Grant or deny flows through to your Google tags automatically.

Pre-consent tracker blocking

Tags stay off until the visitor consents, then fire on grant. No analytics or ad pixels run before a choice is made, so your default state is denied and your live state reflects what the visitor actually allowed.

Geo-aware consent experience

EEA and UK visitors get the consent banner those regions expect, while visitors elsewhere get the experience that fits their rules. The database-backed Region Rule Engine handles this per visitor from the dashboard, no redeploy.

Works with GTM, live in minutes

Drop in one script tag or wire it through Google Tag Manager and you are live in minutes. Every choice is captured as a consent receipt with a tamper-evident evidence chain, so you can prove what a visitor agreed to.

Consent Mode v2 ready, and built for every framework you serve

Consent Mode v2 GDPR UK GDPR DPDPA CCPA / CPRA LGPD PIPEDA POPIA

Hand-wired tags vs ConsentX for Consent Mode v2

Doing it by hand

  • Four signals wired by hand, easy to miss one
  • Tags can fire before consent is recorded
  • Same banner for every region
  • No receipt to prove the choice

ConsentX

  • All four signals set from the visitor's choice
  • Trackers blocked until consent, then fire on grant
  • Geo-aware banner via the Region Rule Engine
  • Consent receipts and tamper-evident evidence

ConsentX helps you implement Google Consent Mode v2. It does not by itself guarantee that Google will approve your setup. Verify your configuration against Google’s requirements and your own legal advice.

Consent Mode v2 questions

What is Google Consent Mode v2 and why does it matter?+

Consent Mode v2 is the way Google tags read a visitor's consent choice before collecting data. For advertisers and publishers serving the EEA, Google requires consent signals for Google Ads and GA4 to keep features like remarketing and conversion measurement working. ConsentX helps you send those signals based on the visitor's choice.

Does ConsentX set the four Consent Mode v2 signals?+

Yes. ConsentX sets ad_storage, analytics_storage, ad_user_data and ad_personalization based on what the visitor chooses. When a visitor grants or denies a category, ConsentX updates the matching consent state so your Google tags behave accordingly.

Does it support Google Tag Manager?+

Yes. You can install ConsentX with a single script tag or wire it through Google Tag Manager. The consent signals reach your Google tags either way, and setup typically takes a few minutes.

Does ConsentX block tags before consent?+

Yes. ConsentX keeps non-essential trackers off until the visitor consents, then lets them fire on grant. Your default consent state is denied, which is what Consent Mode v2 expects before a choice is recorded.

Is there a free plan and how fast is setup?+

Yes. The Free plan covers one website forever with no credit card, and setup takes about five minutes with a single script tag or Google Tag Manager. ConsentX helps you implement Consent Mode v2, though it cannot by itself guarantee that Google will approve your setup.

Get Consent Mode v2 working in minutes

Set the signals, block trackers and keep Google Ads and GA4 working. Free to start, no credit card.