Consent Management for Marketing & Growth Teams

A poorly optimized consent banner may kill sales, but our CMP with a fast, light-weight banner and real-time prior-script blocking typically sees increased opt-ins: try our ROI calculator to see how it would affect your domain.

No, because we are built on top of Google Consent Mode v2, your Google Ads and GA4 tracking should continue to function normally if you've configured your tags accordingly. In cases of denied consent, Google's new privacy-first modeling ensures your advertising budget isn't wasted on unpermissioned tracking whilst remaining fully compliant with the GDPR, CCPA, and DPDPA tracking standards.

This is the top concern that marketing teams have with regard to consent management – will it kill their ad campaigns? It has high relevance and directly relates to the landing page’s value proposition (protect your ad performance).

First-party data is a hot topic these days (within the context of the cookie deprecation era), and it directly relates to the keywords within the page’s meta description, which is good for SEO and search traffic.

Marketing teams that operate globally are often concerned with consent management and regulatory compliance across different regions. This question covers 3 important compliance-related keywords and is relevant to marketers who want to ensure that their campaigns are GDPR, CCPA, and DPDPA compliant.

Yes. ConsentX is built for Google Consent Mode v2, so signals are passed correctly and Google uses privacy-safe modelling when consent is denied, keeping measurement and bidding functional.