Under the EU ePrivacy rules and GDPR, non-essential cookies (analytics, advertising, session-replay) need prior, informed consent. Essential cookies do not. A cookie banner that sets trackers before the user chooses is a common compliance gap. ConsentX blocks non-essential tags until consent and re-blocks them on withdrawal.
In ConsentX
Related terms
Prior consent means non-essential trackers must stay inert until the user agrees, and prior blocking is the technical enforcement that keeps them from firing on the first page view.
A consent management platform (CMP) is software that collects, stores and enforces a user's choices about cookies and personal-data processing, and proves those choices to regulators.
The GDPR is the European Union's data-protection law, requiring a lawful basis (often consent) to process personal data, with fines up to €20 million or 4% of global turnover.