In short
Prior consent means non-essential trackers must stay inert until the user agrees, and prior blocking is the technical enforcement that keeps them from firing on the first page view.
Showing a banner is not enough if tags already fired. Regulators expect trackers to be genuinely blocked before consent. Many tools leak tags on load. ConsentX enforces real prior-script blocking, so nothing non-essential runs until the visitor opts in, which our xScan-AI scanner verifies.
In ConsentX
Related terms
Cookie Consent
Cookie consent is the user's permission to set non-essential cookies and trackers, which most privacy laws require you to obtain before those cookies load.
Consent Management Platform
A consent management platform (CMP) is software that collects, stores and enforces a user's choices about cookies and personal-data processing, and proves those choices to regulators.