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๐Ÿ‡บ๐Ÿ‡ธ Utah, USA

UCPA

Utah Consumer Privacy Act

In short
Utah's privacy law is more business-friendly but still gives consumers the right to opt out of targeted advertising and the sale of personal data, with notice for sensitive data.
Region

Utah, USA

Status

In force since 2023

Group

United States

Who must comply

Businesses with $25M+ revenue that process data of 100,000+ Utah consumers or derive over half of revenue from selling data of 25,000+.

Penalties

Up to $7,500 per violation, enforced by the Utah AG.

Key obligations

  • Offer opt-out of targeted ads and sale
  • Provide notice before processing sensitive data
  • Clear privacy notice
  • Honor consumer rights requests

How ConsentX helps

Targeted-ads and sale opt-out

Sensitive-data notice

Consumer rights intake

Get UCPA ready with ConsentX

This page is a plain-English summary for general information and is not legal advice. Confirm your obligations with qualified local counsel.

How to comply with UCPA using ConsentX

  1. 1

    Scan your website

    Run a free scan to find every cookie and tracker on your site, so you know exactly what needs consent under UCPA.

  2. 2

    Show a geo-aware consent banner

    Add the ConsentX banner. It detects each visitor region and shows the consent experience that UCPA requires, automatically.

  3. 3

    Block trackers until consent

    Keep non-essential cookies and trackers blocked until the visitor agrees, so nothing fires before consent.

  4. 4

    Record tamper-evident proof

    Every choice is stored as a tamper-evident consent receipt you can produce in a UCPA audit.

  5. 5

    Handle data requests on time

    Use the built-in DSAR workflow with SLA timers to answer access, deletion and opt-out requests within the legal deadline.

Frequently asked questions

Does Utah require opt-in for sensitive data?+

Utah requires clear notice and an opportunity to opt out for sensitive data, a lighter standard than Colorado or Virginia.