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๐Ÿ‡บ๐Ÿ‡ธ Virginia, USA

VCDPA

Virginia Consumer Data Protection Act

In short
Virginia's privacy law lets consumers opt out of targeted advertising, the sale of personal data and certain profiling, and requires opt-in consent for sensitive data.
Region

Virginia, USA

Status

In force since 2023

Group

United States

Who must comply

Businesses that process data of 100,000+ Virginia consumers, or 25,000+ while deriving over half of revenue from selling data.

Penalties

Up to $7,500 per violation, enforced by the Virginia Attorney General.

Key obligations

  • Offer opt-out of targeted ads, sale and profiling
  • Get opt-in consent for sensitive data
  • Honor consumer rights requests
  • Provide a clear privacy notice
  • Recognize universal opt-out signals

How ConsentX helps

Opt-out controls for targeted ads and sale

Opt-in gating for sensitive categories

Universal opt-out / GPC handling

DSAR workflow with evidence

Get VCDPA ready with ConsentX

This page is a plain-English summary for general information and is not legal advice. Confirm your obligations with qualified local counsel.

How to comply with VCDPA using ConsentX

  1. 1

    Scan your website

    Run a free scan to find every cookie and tracker on your site, so you know exactly what needs consent under VCDPA.

  2. 2

    Show a geo-aware consent banner

    Add the ConsentX banner. It detects each visitor region and shows the consent experience that VCDPA requires, automatically.

  3. 3

    Block trackers until consent

    Keep non-essential cookies and trackers blocked until the visitor agrees, so nothing fires before consent.

  4. 4

    Record tamper-evident proof

    Every choice is stored as a tamper-evident consent receipt you can produce in a VCDPA audit.

  5. 5

    Handle data requests on time

    Use the built-in DSAR workflow with SLA timers to answer access, deletion and opt-out requests within the legal deadline.

Frequently asked questions

Does VCDPA require opt-in for sensitive data?+

Yes. Processing sensitive personal data in Virginia requires the consumer's opt-in consent.

Can consumers opt out of targeted advertising?+

Yes, VCDPA gives a right to opt out of targeted advertising, sale and certain profiling.