DPDPA is now in force in India. Run a free privacy scan on your site. Scan now

Signals & standards

What is IAB Transparency & Consent Framework?

Also known as TCF.

In short
The IAB TCF is an ad-industry standard that captures and transmits user consent for advertising purposes and vendors in a structured 'TC string' across the programmatic supply chain.

TCF v2.2 standardises how publishers collect consent and pass it to ad-tech vendors. It is most relevant to publishers and media businesses that monetise through programmatic advertising. The related GPP (Global Privacy Platform) extends signalling to US state frameworks.

Put IAB Transparency & Consent Framework into practice

ConsentX turns these requirements into enforced, provable consent. Free to start.