Laws including California's CCPA/CPRA and Colorado's CPA require businesses to honour GPC as a valid opt-out signal. A compliant CMP detects GPC and applies the user's preference automatically. ConsentX reads GPC and reflects it in the visitor's consent state without an extra click.
In ConsentX
Related terms
The CCPA, expanded by the CPRA, is California's privacy law giving consumers the right to opt out of the sale or sharing of their personal data and to access and delete it.
A consent management platform (CMP) is software that collects, stores and enforces a user's choices about cookies and personal-data processing, and proves those choices to regulators.
Google Consent Mode v2 is Google's framework for passing a user's consent choices to Google tags, which adjust their behaviour and (when consent is denied) use privacy-safe modelling instead.